When was the last time you looked at your marketing strategy?
Come on now – be honest…
Thought as much!
You’re not alone. Even if you do have a marketing strategy, it’s usually not adhered to or updated regularly. In our experience, we have found that many marketing strategies can be over-complicated too, making them simply unachievable.
Yes, there are many more channels / routes to market opening up to the user, but the business goals usually remain the same.
Here are our top 3 tips to help you sort the wheat from the chaff and have a plan that you can both understand and stick to:
- Keep it simple. If you’re not used to working strategically, break it down into smaller sections and do a bit at a time. Maybe do an audit of your website and print, are they consistent? Can you see that they are all part of the same family?
- Use technology wisely. Are you keeping your social media and e-newsletter platforms updated? Its important that if you have decided to have a particular platform that you do keep up to date. New apps are arriving every day, some good and some not so good. Research what might help you and use the one that works best for you – which might not necessarily be the market leader.
- Give yourself some time to plan properly. Even if you’re doing it in bite sized chunks, you might still need an hour to look at each one. You could make an appointment with yourself in your diary to ‘focus social media on business goals’ for example.